Done! 「経営者たちのストーリー」③ 株式会社資生堂 魚谷雅彦
Done! 「経営者たちのストーリー」③ 株式会社資生堂 魚谷雅彦
Start: 15-05-2026
Finish: 18-05-2026
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Source: https://www.japancentre.com/en/products/19931-coca-cola-georgia-the-black-coffee-drink
* Turning points:
- Mr. Uotani's life and the Coca-Cola Japan.
- headhunting agency (HR company)
- Coca-Cola Japan is a good example how to make profit, how to be successful.
- Mr. Uotan had a meal with the British boss of Coca Cola Japan to talk more... than Mr. Uotan soon started to work for the company.
- Mr. Uotan started as a manager at Coca Cola Japan.
- At Coca Cola making business is equal with marketing.
- The first product Mr. Uotani worked on was Georgia, a canned coffee
Source: https://www.amazon.co.jp/-/en/Coca-Cola-Georgia-Golden-Emerald-Mountain/dp/B0CQ4DKSLC
- The Yasuragi Campaign was success.
Source: https://youtu.be/tfzygB1uC3g?si=dhJmrIhG8MgA-T2N
[Men's Relaxation] GEORGIA Commercial Compilation: Naoko Iijima Edition [All 24 types]
* Personality:
- Here Mr. Uotami tells some personal stories about his wife and his family.
- He also explains that as he has two daughter, he can ask them about actual popular music, so what is good for the new generations.
- Here Ginza was mentioned, so I asked Google AI
You are likely thinking of Ginza (often misspelled as ganza), an upscale district in Tokyo widely recognized as the birthplace and premier destination for Japanese beauty (J-Beauty) and makeup. [1, 2]
For cosmetics enthusiasts, the Ginza area represents the intersection of historical heritage, luxury shopping, and futuristic beauty innovations. [1, 3]
The Heart of Shiseido
Ginza is the historic birthplace of Shiseido, Japan's largest and oldest cosmetics company. The brand established its roots here over 150 years ago. Today, the district hosts massive, experiential establishments: [2, 4, 5]
- SHISEIDO THE STORE: A multi-floor flagship building that offers personalized skin analysis, digital "try-on" mirrors, and exclusive product collections.
- The Ginza Cosmetics: Shiseido even creates an ultra-luxurious, minimalist skincare and makeup line named explicitly after this district, THE GINZA.
- Shiseido Global Flagship Store: A tech-forward hub where customers use smart "S connect" wristbands to log their digital makeup journeys and try advanced foundation-matching bars. [1, 5, 6, 7, 8, 9]
Luxury Department Store Beauty Halls
Ginza is home to some of the finest luxury department stores in the world, featuring expansive "Beauty Halls" that carry exclusive, high-end J-Beauty products: [10, 11]
Renowned for hosting premium and cult-favorite brands like Suqqu, Elegance, and world-famous Hakuhodo makeup brushes.
Tokyo's massive luxury complex containing dedicated floors for premium international and local cosmetic brands. [10, 11, 12, 13]
One-Stop Beauty Megastores [11]
Beyond luxury boutiques, Ginza caters to all tiers of cosmetics shopping:
Located within Ginza shopping spaces, this retail giant displays makeup ranked by the country's most trusted, crowdsourced beauty awards wall.
Excellent multi-level lifestyle shops in Ginza where you can source trendy, affordable, and everyday Japanese makeup items. [10, 11, 12, 13, 14]
If you are planning a shopping trip to Tokyo, let me know if you would like recommendations for specific Japanese makeup brands to look out for, or if you need help finding tax-free shopping tips for cosmetics! [15, 16]
[15] https://twindly.com
- He let his daughters to test the products, and then when they were super happy, with whine eyes, they knew, that it is true, that the Shiseido products are great!
- He also sent his wife to take some makeup courses to learn more about the products.
- He mentioned a few hobbies: golf, reading, traveling, but the first for him is golf.
* Next Move:
- It is important, that the customer is happy, so the customer continues to buy the products.
- A lot of Japanese companies have high quality products and high quality of technology, but they need help in Marketing.
- Peter Drucker once said, that Marketing gives the value to the company, the rest of the departments create the costs.
I asked Google AI:
While that exact quote is a popular paraphrase, Peter Drucker’s actual philosophy is even more profound. In his 1954 book, The Practice of Management, he famously wrote: "Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs." [1] [1, 2, 3, 4, 5]
Drucker was not dismissing other departments. Instead, he was emphasizing where corporate value originates. [6]
The Logic Behind Drucker's View
- Revenue vs. Expense: Marketing and innovation are the only activities that directly bring money into a business.
- Customer Focus: Every other department—like accounting, HR, and legal—exists to support the infrastructure, which technically generates expenses.
- Value Definition: A product has no economic value until a customer buys it. Marketing identifies the customer and establishes that value. [7, 8, 9, 10, 11]
Modern Interpretation
Today, top organizations view this concept through the lens of a "Revenue Center" versus a "Cost Center." While functions like IT or HR are technically cost centers, modern business strategy treats them as strategic enablers. Without them, marketing and innovation cannot scale. [12]
Would you like to explore how modern digital organizations balance these functions, or should we look at Drucker's definition of innovation next?
- He also likes to study in his free time, like Michael Sandel's "Justice" lectures.
I asked Google AI about it:
Michael Sandel's "Justice" lectures constitute a highly popular, groundbreaking 12-episode political philosophy course filmed at Harvard University's historic Sanders Theatre. Taught by renowned government professor Michael Sandel, it was the first Harvard course to be made freely available online and on public television, attracting tens of millions of viewers worldwide. The course uses an interactive, Socratic dialogue format to challenge students to examine their own moral and political convictions using real-world ethical dilemmas. [1, 2, 3, 4, 5]
Core Philosophical Themes
The lectures introduce the fundamentals of political philosophy by grouping the concept of justice into three main competing ethical frameworks: [1, 6, 7]
- Utilitarianism (Maximizing Welfare): Investigating the idea that justice means doing what creates the "greatest good for the greatest number", drawing on thinkers like Jeremy Bentham and John Stuart Mill.
- Libertarianism & Kantian Ethics (Respecting Freedom): Focusing on individual rights, human dignity, and the freedom of choice. This segment explores the philosophies of John Locke and Immanuel Kant.
- Communitarianism & Virtue Ethics (Cultivating Virtue): Evaluating the idea that justice is tied to honoring virtues, civic duty, and the "common good", leaning heavily on the theories of Aristotle and John Rawls. [1, 2, 3, 6, 8, 9, 10, 11, 12, 13, 14, 15, 16]
Structure & Teaching Style
The course is famously dynamic, breaking away from traditional passive lecturing: [2, 17]
- The Socratic Method: Sandel masterfully orchestrates live debates across a sea of nearly a thousand students. He prompts students to defend their moral positions and exposes their inconsistencies.
- Thought Experiments: Lectures open with vivid hypothetical scenarios. For example, the very first episode—"The Moral Side of Murder"—uses the famous Trolley Problem and the real-life historical Queen v. Dudley and Stephens cannibalism lifeboat case to test utilitarian logic.
- Contemporary Controversies: Classic philosophical texts are constantly juxtaposed against modern political and legal debates, including affirmative action, income distribution, same-sex marriage, and the moral limits of free markets. [1, 3, 8, 17, 18]
Where to Access the Lectures
The entire series remains broadly accessible across several digital learning platforms:
- YouTube: The complete 12-episode playlist is hosted on the Harvard University YouTube Channel.
- Harvard Online & edX: Free, structured enrollment options are available directly via Harvard Online and Harvard PLL for those looking to follow along with required reading lists.
- Companion Book: Sandel published a bestselling companion book titled Justice: What's the Right Thing to Do? which expands on the exact arguments and narrative arcs presented throughout the lecture series. [1, 4, 19, 20, 21]
Would you like a breakdown of a specific episode's moral dilemma, or are you interested in the reading list of philosophers featured in the syllabus?
Masahiko Uotani, President and CEO of Shiseido Co., Ltd.
Source: https://partners.wsj.com/shiseido/its-more-than-skin-deep/building-a-global-business-around-people/
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