New Course: AI時代のマーケティング戦略 ー マーケティングの「5つの距離」と「4つの変化」をまとめて理解【テレ東BIZ】

 AI時代のマーケティング戦略 ー マーケティングの「5つの距離」と「4つの変化」をまとめて理解【テレ東BIZ】


Start: 11-05-2026

Finish:


---------



Title: Rungsted
Credit: @Melinda Erika Dothan


AIが変える顧客理解・広告モデル・戦略の最前線を学ぶ【西口さん、マーケティングって本当に必要ですか？】


Description


本コースでは、「マーケティングの5つの距離」と「マーケティングにもたらす4つの変化」という2つの視点から、AI時代のマーケティング戦略を元P＆Gのマーケティングディレクター・西口一希さんがわかりやすく解説。
前半部分では、“マーケティングの5つの距離” を取り上げ、「それぞれの距離をAIを用いてどのように縮めていくのか」について具体的な事例とともに解説します。さらに、Googleの最新AI（AI Overview / AIモード）が広告ビジネスにもたらすインパクトを確認し、「広告モデルがどう変わるのか」という最前線のテーマにも触れます。
後半では、AIがマーケティング現場にもたらす「4つの変化（N1分析のリアルタイム化、ポジショニング概念の変容、プロダクト実力主義の進行、ブランディングの役割のシフト）」を取り上げ、これからのマーケティングに必要な視点を整理します。

What you’ll learn

  • マーケティングの“5つの距離”
  • AIを利用してマーケティングの“5つの距離”を縮める事例
  • Googleの最新AI（AI Overview／AIモード）がもたらす広告ビジネスへのインパクト
  • AI時代に起こるマーケティングの“4つの変化”

Are there any course requirements or prerequisites?

  • マーケティング初心者の方でも理解できる内容です。

Who this course is for:

  • マーケティング、AIに興味がある方



Instructor


テレ東BIZ （テレ東ビズ）

マーケティング、マーケット、経済、投資、AI

「テレ東BIZ」は、仕事と投資の意思決定に役立つ経済メディアです。経済ニュースやマーケットの解説をはじめ、『モーサテ』『WBS』『ガイアの夜明け』『カンブリア宮殿』などテレビ東京を代表する経済番組が見放題。
さらに、ここでしか見られない記者解説やオリジナル番組も多数そろえています。国際情勢や先端技術、教育・進路からキャリアの選択まで、日々の判断に欠かせない知識と新しい視点を、テレ東ならではの取材力でお届けします。


In English:


Learn about the cutting edge of customer understanding, advertising models, and strategies transformed by AI: [Mr. Nishiguchi, is Marketing Really Necessary?]


Description

In this course, Kazuki Nishiguchi, former Marketing Director at P&G, clearly explains marketing strategies in the AI ​​era from two perspectives: "The Five Distances of Marketing" and "The Four Changes AI Brought to Marketing."


The first half focuses on "The Five Distances of Marketing," explaining how to bridge each distance using AI with concrete examples. Furthermore, we examine the impact of Google's latest AI (AI Overview / AI Mode) on the advertising business and touch upon the cutting edge topic of "How the advertising model will change."


The second half addresses "The Four Changes AI is Bringing to Marketing (Real-time N1 analysis, transformation of positioning concepts, advancement of product meritocracy, and shift in the role of branding)," organizing the perspectives necessary for future marketing.


What you’ll learn

The “5 Distances” in Marketing

Examples of using AI to bridge the “5 Distances” in Marketing

The Impact of Google’s Latest AI (AI Overview/AI Mode) on the Advertising Business

The “4 Changes” in Marketing in the AI ​​Era

Are there any course requirements or prerequisites?

The content is easy to understand even for marketing beginners.

Who this course is for:

Those interested in marketing and AI



Instructor


TV Tokyo BIZ

Marketing, Market, Economy, Investment, AI


"TV Tokyo BIZ" is an economic media outlet that helps with work and investment decision-making. It offers unlimited access to economic news and market commentary, as well as TV Tokyo’s leading economic programs such as “Morning Satellite,” “WBS,” “Gaia no Yoake,” and “Cambria Palace.”

Furthermore, it features numerous exclusive journalist commentaries and original programs. From international affairs and cutting-edge technology to education, career paths, and career choices, TV Tokyo delivers essential knowledge and new perspectives for daily decision-making with its unique reporting capabilities.


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