New Course: ToB产品经理成功的真正秘诀：深度参与售前过程 How Product Mgr Deep Dive

 New Course: ToB产品经理成功的真正秘诀：深度参与售前过程 How Product Mgr Deep Dive

Start: 13-05-2026

Finish:

---------







I made this food, and I took a picture of it.
Title: My breakfast on 14-05-2026
Credit: @Melinda Erika Dothan

-------------

About the course:

通过参与售前，了解市场真正需求，加快新产品销售，面向市场排序新需求，准备更有效的销售支持材料


Description

本课程讲讲解：

  • 产品经理在产品销售工作中的职责

  • 产品经理参与售前的重要性

  • 产品经理参与售前的主要挑战

  • 产品经理如何提升售前技能


讲师介绍：

  • 清华大学MBA，北航计算机硕士

  • 20+年售前、咨询一线工作经验

  • 4S专业售前法创始人

  • 售前青云荟·创始人（中国收入最高的专业售前社区）

  • Udemy Business Program认证讲师

  • 著名外企（IBM、惠普、思科、BMC等）与国内知名民企售前部门工作与管理经历

  • 曾在BMC担任亚太区产品线售前社区主管、大中华区首席价值顾问

  • 曾任思科咨询服务部云服务管理大中华区首席顾问

  • 中国知名IT治理与管理专家

  • 全球售前圣经《精通售前》作者授权译者

  • 对于软件产品（SaaS与On-Premises）、咨询服务、系统集成、服务外包等业务形态有售前实战经验

What you’ll learn

  • 了解产品经理在产品销售封面的职责
  • 了解产品经理参与售前工作的重要性
  • 了解产品经理参与售前的主要挑战
  • 了解产品经理如何提升售前技能

Are there any course requirements or prerequisites?

  • 无需任何前置技能或经验

Who this course is for:

  • 任何对于ToB产品经理职位有兴趣，或者需要提升产品绩效的产品经理


Instructor


成栋CD 赵

售前教练

清华大学MBA，北航计算机硕士

20+年售前、咨询一线工作经验

著名外企（IBM、惠普、思科、BMC等）与国内知名民企售前部门工作与管理经历

售前青云荟·创始人（中国收入最高的专业售前社区）

曾在BMC担任亚太区产品线售前社区主管、大中华区首席价值顾问

曾任思科咨询服务部云服务管理大中华区首席顾问

中国知名IT治理与管理专家

全球售前圣经《精通售前》作者授权译者

对于软件产品（SaaS与On-Premises）、咨询服务、系统集成、服务外包等业务形态有售前实战经验

获得过的主要奖励：

•IBM Service Excellence Award 2次（奖金合计$3,000）

•入职惠普技术服务部2周获售前技能考试北方区第一名

•入职思科5个月获得Professional & Leadership Incentive奖励（$5,000）

•连续3年获得BMC亚太区Best Presales称号（1/30）、获得LTIP $15,000




In English:

By participating in pre-sales, understand the true needs of the market, accelerate new product sales, prioritize new market demands, and prepare more effective sales support materials.

Description

This course will cover:

The responsibilities of a product manager in product sales

The importance of product manager participation in pre-sales

The main challenges of product manager participation in pre-sales

How product managers can improve their pre-sales skills

Instructor Introduction:

MBA from Tsinghua University, Master of Computer Science from Beihang University

20+ years of frontline experience in pre-sales and consulting

Founder of the 4S Professional Pre-sales Method

Founder of Qingyunhui Pre-sales Community (China's highest-earning professional pre-sales community)

Udemy Business Program Certified Instructor

Experienced in pre-sales departments at renowned multinational corporations (IBM, HP, Cisco, BMC, etc.) and well-known domestic private enterprises.

Formerly served as Head of Pre-sales Community for the Asia Pacific Product Line and Chief Value Consultant for Greater China at BMC.

Formerly served as Chief Consultant for Cloud Service Management in Greater China at Cisco Consulting Services.

A renowned IT governance and management expert in China.

Authorized translator of the global pre-sales bible, *Mastering Pre-sales*.

Has practical pre-sales experience in software products (SaaS and On-Premises), consulting services, system integration, and service outsourcing.

What you’ll learn: Understand the responsibilities of a product manager in product sales. Understand the importance of product managers' involvement in pre-sales work. Understand the main challenges of product managers' involvement in pre-sales. Understand how product managers can improve their pre-sales skills. Are there any course requirements or prerequisites? No prior skills or experience required.
Who this course is for: Any product manager interested in a B2B product manager position or who needs to improve product performance.

Instructor: Cheng Dong CD Zhao, Pre-sales Coach

MBA from Tsinghua University, Master of Computer Science from Beihang University

20+ years of frontline pre-sales and consulting experience

Work and management experience in pre-sales departments of renowned multinational companies (IBM, HP, Cisco, BMC, etc.) and well-known domestic private enterprises

Founder of Pre-sales Qingyunhui (China's highest-paid professional pre-sales community)

Formerly served as Head of Pre-sales Community for the Asia Pacific Product Line and Chief Value Consultant for Greater China at BMC

Formerly served as Chief Consultant for Cloud Service Management in Greater China at Cisco Consulting Services

Renowned IT Governance and Management Expert in China

Authorized translator of the global pre-sales bible, *Mastering Pre-sales*

Has practical pre-sales experience in software products (SaaS and On-Premises), consulting services, system integration, and service outsourcing.

Major Awards:

• IBM Service Excellence Award twice (total prize money $3,000)

• First place in the Northern Region pre-sales skills exam after 2 weeks at HP Technical Services

• Professional & Leadership Award after 5 months at Cisco Incentives ($5,000)

• Receive the BMC Asia Pacific Best Presales title for 3 consecutive years (1/30) and earn an LTIP of $15,000

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