New Course: Top-BOSS 行銷贏家(MW)
Top-BOSS 行銷贏家(MW)
Start: 13-05-2026
Finish:
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透過軟體:「行銷贏家」，讓學生在做中學的過程中學會訂價策略的六步驟
- Description
課程搭配「行銷贏家」這套軟體，讓同學在做中學的環境中，學習如何決定一件商品的訂價。在課程中會學到:訂價分析、需求預估、成本預估、競爭者分析、損益平衡點...等等重點。
行銷贏家軟體介紹：
–培訓行銷經理人所設計的模擬經營學習系統，由行銷管理的觀點出發，教師透過參數操作系統設計各種經營情境，進行的經營模擬動態競爭競賽。從STP及4P行銷組合著手，執行生產、銷售、人事及財務等決策，在市場上與數家類似規模的廠商相互競爭，經營成果除了傳統的財務三表外，還有品類管理分析與32個經營分析指標。競賽者可以根據經營分析指標進行經營策略修正，進行每一期的經營決策，達成企業目標。
What you’ll learn
- 如何制定產品價格
- 需求預估
- 訂價分析
- 成本預估
- 競爭者分析
- 損益平衡點
Are there any course requirements or prerequisites?
- 電腦基本操作能力
Who this course is for:
- 公司主管
- 公司經營者
- Instructor
Top-BOSS 特波國際THINK LIKE A CEO
Top-BOSS, founded in Taiwan in 2002, expanded its operations into mainland China in 2003 with a service base. By 2020, the company extended its services to Hong Kong, followed by its expansion to Indonesia, and then Thailand in 2021, and then Vietnam and Singapore in 2022. Looking ahead, Top-BOSS has ambitious plans to establish additional service bases in all Southeast Asian countries in the near future.
Top-BOSS is a leading provider of business simulation platforms for education and training. Our mission is to assist students and entrepreneurs in navigating the challenges they face in learning business skills so essential for an uncertain business environment. With a focus on application-oriented and competency-based teaching methods, we foster the development of practical skills and draw out the unique talents in our learners. Through immersive learning using business simulation games, learners practice teamwork in decision-making, test business strategies, and experience the real-life consequences of their decisions within a virtual business environment.
Our Slogan...
Changing the world through Business Simulation!Top-BOSS於2002年在台灣成立，並於2003年將業務擴展至中國大陸並設有服務基地。 到2020 年，該公司將服務擴展至香港，隨後擴展到印度尼西亞，然後在2021 年擴展到泰國，然後在2022 年擴展到越南和新加坡。展望未來，Top-BOSS 制定了雄心勃勃的計劃，將在東南亞所有地區建立更多服務基地不久的將來，亞洲國家。
Top-BOSS是領先的商業模擬教育和培訓平台提供者。 我們的使命是幫助學生和企業家應對他們在學習商業技能時所面臨的挑戰，這對於不確定的商業環境至關重要。 我們著重以應用為導向、以能力為基礎的教學方法，促進實務技能的發展，並培養學習者的獨特才能。 透過使用商業模擬遊戲的沉浸式學習，學習者練習決策中的團隊合作，測試商業策略，並在虛擬商業環境中體驗決策的現實後果。
讓我們透過有意義的遊戲來改變世界！
- Instructor
KC Hung 洪崑欽特波國際公司 副總經理
現 任 : 特波國際公司 副總經理
學 歷：
國立政治大學企業管理研究所畢業
講師證：教育部講字第091803號
期刊論文：
Tao, Y.-H.,Yeh, C. R.* and, Hung, K.-C., Effects of the heterogeneity of game complexity and user population in learning performance of business simulation games, Computers & Education, Vol. 59, No. 4, 2012, 1350-1360 (SSCI-2011 impact factor: 2.621).
曾任職務：
資全企管顧問 協理 / 崇越科技 執行長室
華碩電腦 資材中心 / 日立家電（台灣）營業本部
專長主題：
教學模擬遊戲、數位學習、新產品市場評估、行銷研究、策略管理、決策支援系統、供應鏈管理
授課經驗：
奇美電子、中華航空、中華映管、台達電子、達欣工程、裕利企業、政治大學、台灣科技大學、高雄大學、聯合大學、東華大學、大葉大學、長庚大學等
In English:
Through the software "Marketing Winner," students learn the six steps of pricing strategy through hands-on learning.
Description:
Marketing Winner Software Introduction:
– A simulated business learning system designed for training marketing managers. From a marketing management perspective, instructors design various business scenarios through a parameter-based operating system, conducting dynamic competitive simulations. Starting with the STP and 4P marketing mix, participants execute decisions in production, sales, human resources, and finance, competing against several similarly sized manufacturers in the market. In addition to traditional financial statements, the results include category management analysis and 32 business analysis indicators. Competitors can adjust their business strategies based on these indicators, making decisions for each period to achieve corporate goals.
What you’ll learn: How to set product prices, demand forecasting, pricing analysis, cost forecasting, competitor analysis, break-even point. Are there any course requirements or prerequisites? Basic computer skills.
Who this course is for: Company executives, company operators, or instructors?
Instructor:
Top-BOSS International, THINK LIKE A CEO
Top-BOSS, founded in Taiwan in 2002, expanded its operations into mainland China in 2003 with a service base. By 2020, the company extended its services to Hong Kong, followed by its expansion to Indonesia, then Thailand in 2021, and then Vietnam and Singapore in 2022. Looking ahead, Top-BOSS has ambitious plans to establish additional service bases in all Southeast Asian countries in the near future.
Top-BOSS is a leading provider of business simulation platforms for education and training. Our mission is to assist students and entrepreneurs in navigating the challenges they face in learning business skills so essential for an uncertain business environment. With a focus on application-oriented and... Through competency-based teaching methods, we foster the development of practical skills and cultivate unique talents among our learners. Immersive learning using business simulation games allows learners to practice teamwork in decision-making, test business strategies, and experience the real-life consequences of their decisions within a virtual business environment.
Our Slogan... Changing the world through Business Simulation!
Founded in Taiwan in 2002, Top-BOSS expanded its operations to mainland China in 2003, establishing a service base there. By 2020, the company had expanded its services to Hong Kong, followed by Indonesia, then Thailand in 2021, and Vietnam and Singapore in 2022. Looking ahead, Top-BOSS has ambitious plans to establish more service bases in all regions of Southeast Asia and other Asian countries in the near future.
Top-BOSS is a leading provider of business simulation education and training platforms. Our mission is to help students and entrepreneurs address the challenges they face when learning business skills, which are crucial in an uncertain business environment. We emphasize an application-oriented, competency-based teaching approach to promote practical skills development and cultivate learners' unique talents. Through immersive learning using business simulation games, learners practice teamwork in decision-making, test business strategies, and experience the realistic consequences of their decisions in a virtual business environment.
Let's change the world through meaningful games!
Instructor
KC Hung (洪昆钦)
Deputy General Manager, Tebo International Co., Ltd.
Current Position: Deputy General Manager, Tebo International Co., Ltd.
Education:
Graduated from the Graduate Institute of Business Administration, National Chengchi University
Lecturer Certificate: Ministry of Education Lecturer Certificate No. 091803
Journal Articles:
Tao, Y.-H., Yeh, C. R.* and, Hung, K.-C., Effects of the heterogeneity of game complexity and user population in learning performance of business simulation games, Computers & Education, Vol. 59, No. 4, 2012, 1350-1360 (SSCI-2011 impact factor: 2.621).
Previous Positions:
Asus Computer Materials Center / Associate Manager, Ziquan Management Consulting / CEO's Office, Chung Yueh Technology
Asus Computer Materials Center Hitachi Home Appliances (Taiwan) Sales Division
Specialized Areas:
Educational Simulation Games, Digital Learning, New Product Market Evaluation, Marketing Research, Strategy Management, Decision Support Systems, Supply Chain Management
Teaching Experience:
Chi Mei Optoelectronics, China Airlines, Chunghwa Picture Tubes, Delta Electronics, Da-Hsin Engineering, Yu-Li Enterprise, National Chengchi University, National Taiwan University of Science and Technology, National Kaohsiung University, National United University, National Dong Hwa University, Da-Yeh University, Chang Gung University, etc.
This course, paired with the "Marketing Winner" software, allows students to learn how to determine the price of a product in a hands-on learning environment. The course covers key concepts such as pricing analysis, demand forecasting, cost forecasting, competitor analysis, break-even point, and more.
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